business

The Act of Naming by Helen Sherwin

When you name something you give it life.

Through the act of naming the unknown is named and it becomes known, or at least knowable. And so you are careful to name well.

A name both reflects and creates character. You name only in sync with good characteristics, and avoid all negative associations. If you named a child, they ¬†couldn’t be called Nick because he was the naughty boy when you were in school. Your child will not be naughty.

You want to name uniquely, as your child is the most important being to you. They are your star, your precious one and you name accordingly. When they are born, you teach others to call them by that name, and you teach the child who they are. The child grows up with it and into it, and the name shows them that they are cared for and have purpose.

When you name a business you bring it into existence. You can’t file any paperwork without a name. When you name it, it becomes, or at least has the potential to become – something of value. And so you name it carefully. It is both a reflection of the namer and a down-payment of its potential. You scour the internet for signs and traces of your name, in case it’s been done before. When not found, your name is unique. You grab it by the horns and you jump up and down.

Success.

Named, alive, and full of potential. Now the journey can begin….Read More →